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Strategic Directives for Project Funding

The strategic directives and the strategies that support each directive are to be the basis upon which applications for funding are prepared and awards made.


These need to be outcomes that can be achieved over a 10-year period.  Annual benchmarks will be needed to determine the impact of grant funds.  

Quantitative benchmarks

Each project application is to establish a baseline number from which to measure quantitative increases. For example, what has been the average attendance at the event? The project success will then be measured by an increase in this number. This increase can be expressed in a number or as a percentage increase.

Qualitative benchmarks

These benchmarks measure the quality of the program through stories and other personal narratives and anecdotes.
All benchmark tracking of the plan will be over a 5-year span from the completion of the initial grant award is made.


A broader range of residents and visitors who appreciate and take advantage of locally offered cultural programs and opportunities

Our challenge:

Though a wide array of cultural opportunities are offered around the county, many are poorly attended or are only supported by the same small group of people. There tends to be an emphasis on participating in and attending sporting activities, rather than attending cultural events.

trategies Activities Measurement Benchmark
Create a larger, more diverse audience for cultural activities


  • Develop Community information sharing hub between disciplines
  • Coordinate marketing
  • Develop marketing fund resources
  • Explore new marketing techniques
  • Update/reprint current marketing material
  • Explore a “virtual co-op”
Track attendance figures at local events
Track increases in sales by artisans
Develop a youth audience
  • Subsidize attendance fees
  • Develop after school experiences
  • Initiate Artist in Residence/Historian/Author programs
  • Staff development to integrate cultural areas
  • Summer camps for youth
Track attendance

Track the numbers of programs developed and the attendance at each
Develop experiences for mature audiences and families
  • Specialty “camps” for adults and families
  •  Adult education (credit and non-credit) through TVCC and EOSU
  • “Brown Bag” classes/workshops
  • Encourage formation of “study groups”
Track the numbers of programs developed and the attendance at each  
Develop entrepreneurial opportunities
  • Develop an art
  • Scholarships to train crafts persons (saddle makers, silversmiths, etc.) to keep the craft alive
  • Hold juried arts/crafts shows
  • Encourage cooperative participation by different disciplines and organizations.
Track the numbers of new programs developed and the attendance at each


Maintain our investment in preserving and developing heritage sites and cultural opportunities and to maintain the opportunities offered in our k-12 through community college..

Our challenge:

The county-community has a number of historical sites and is developing festivals and cultural events. It is important to evaluate these events and to preserve and enhance these rather than starting new events if the current activities/sites are worthy. It is equally important to maintain programs in the local k-community college systems.

Strategies Activities Measurement Benchmark
Preserve the heritage sites in Malheur County.
  • Identity/inventory and prioritize sites and determine development or maintenance needs such as   signs,  upkeep/repairs,           brochures
  • Identify funding and labor resources
  • Undertake the maintenance and development projects
  • Assist through grant writing workshops, bring state and federal historical registration people to the area.
  • Encourage the forming of historical districts.
Track the number of sites needing and receiving preservation assistance  
Continue and enhance the current and on-going historical site development.
  • Examples:

Cemetery project

Trails and mapping projects

  Complete the cemetery project

Complete the mapping project
Maintain and enhance the current arts (visual –performing) and humanities programs.
  • Programs/projects to allow K-12 and CC programs to continue
  • Programs/projects for non-profits
  • Assist current festivals to continue and expand
  • Provide opportunities for entrepreneurs.
Track the attendance at current festivals.

Track the state and local funding levels of programs in the local school districts and TVCC

Track entrepreneurial opportunities and success


Strengthen the various cultural disciplines in the county community by working together and supporting each other.

Our challenge:

Though Malheur County has a number of cultural opportunities and organizations, due to the size of the county and the sparse population, there has not been a history of the groups working together or sharing resources or of even having much knowledge about each other.

The county also has untapped cultural tourism opportunities.

Strategies Activities Measurement Benchmark
Open the doors between disciplines
  • Prepare inventory
  • Maintain this inventory
  • Meet together occasionally
  • Include Spanish on web site
Track frequency of  inventory maintenance Track frequency of meetings  
Share schedules and activity information with each other and the public
  • Develop and maintain community-wide information hub
  • Web site
  • Brochures
  • Media
Track “hits” to the web site

Track brochures location and distribution information
Develop cultural tourism opportunities
  • Work with chambers and others to develop and market products
Track number of opportunities developed Track partnerships


The cultural opportunities of the community will continually be expanded and developed. This includes opportunities for entrepreneurs.

Our challenge:

The rural nature of the county, as well as the small population, has made it difficult for arts, heritage and humanities groups to attract outside project funding. With the exception of monies donated to build Four Rivers Cultural Center, the county has yet to have a major benefactor “step up to the plate” to sponsor a project or program, other than the Oregon Cultural Trust..

Strategies Activities Measurement Benchmark
Expand resources – fiscal and human- by developing funding sources/resources
  • Share grant opportunity information
  •  Sponsor a community grant writing workshop
  •  Consider a joint grant writer
  • Take advantage of the county inmate work crews for certain construction and maintenance tasks
  • Develop a volunteer base
  • Collaborate on fund raising activities
Track success of grant preparation efforts
Track projects using inmate labor
Follow equitable re-grant policies
  • Assure that local grants address the directives of the plan
  • Encourage leveraging with matching and challenge grants
Annually evaluate the distribution and effectiveness (as measured by the benchmark set by the applicant)


 Periodically a review will focus on the strategy and project clarification requirements of the Malheur Cultural Trust. 


The Cultural Trust Committee will conduct the review and invite people from the Community assist in that project.


Last Review 3/1/24